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⌜ About KNOWN.⌟
There has never been a better time to be a visible founder.
The world is looking.
Are you showing up?
KNOWN exists for one reason - to make sure the founders who deserve to be seen, actually are.
561%
more reach generated by personal brands over company pages on LinkedIn
36%
year-on-year growth in LinkedIn video content
5X
more engagement on video posts than text alone
82%
of all internet traffic is now video
The founders winning online aren't the most polished.
They're the most visible.
Something is shifting in 2026
Female founders are being called to step out from behind their businesses - and into the spotlight they've always deserved.
The data is clear. The opportunity is real.
Time. Confidence. Not knowing what to say. Not wanting to film yourself alone in a room and hope something good comes out.
This is exactly the gap Known was built to fill.
Not another content tool. Not a camera pointed at your face with no direction. A guided, cinematic interview experience - designed to find the story you didn't know you had, and turn it into content that travels.
One conversation.
Months of visibility.
⌜ Why it Works ⌟
Most founders who try to create content alone hit the same wall.
The camera feels unnatural.
The blank caption defeats you before you start.
And the best parts of your story - the decisions, the pivots, the lessons - are the ones you've stopped noticing because you're too close to them.
Known solves this differently.
Through a cinematic podcast-style interview with a trusted, recognised host, we create a conversation that draws out your best thinking naturally.
No scripts.
No awkwardness.
Just the kind of exchange that produces genuine, viral moments.
Those moments become your content.
Short-form clips edited for LinkedIn, Instagram, TikTok and YouTube Shorts - designed to stop someone mid-scroll and make them remember your name.
Built on Community
KNOWN is built on something most content businesses don't have.
A community of 20,000 ambitious women - and the founder who built it.
Over the past five years she has hosted hundreds of events, built a community of 45,000 women, and created a network that has connected thousands of ambitious women across the UK and beyond.
She has been featured in The Times, The Daily Mail, BBC Radio and Cheshire Life. She is a multi-award winner — recognised by the EVAs, the Solopreneur Awards and Cheshire Life for her contribution to community and entrepreneurship.
WILD & WILD is now expanding internationally - with ambassadors across the UK, in London, Manchester, Liverpool and into the United States.
But what April built isn't just a community.
It's a reputation. A trust. A room where ambitious women feel genuinely seen.
And that is exactly what she brings to every KNOWN Founder Session.
When a founder sits across from April, they're not being interviewed by a stranger.
They're in conversation with a woman who has spent years listening to founders, understanding their stories, and knowing instinctively which moments an audience will connect with.
She finds what you've stopped noticing.
And she makes the world take notice of it.
Interested in recording a Founder Session?
Book a short call to explore whether it’s the right fit.
⌜ Book Your Founder Interview → ⌟
It takes less than 15 minutes
FAQs
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A Founder Session is a cinematic podcast-style interview designed to capture the ideas, lessons and experiences behind building a business.
From a single conversation, we extract powerful short-form viral video clips that founders can use across LinkedIn, TikTok, Instagram and other platforms to grow their personal brand, authority and reach online.
Instead of trying to create content alone, founders simply show up for a conversation - and leave with months of shareable content.
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Most Founder Sessions produce 20–30 short-form video clips, depending on the package selected - and the thoughts and views recorded.
Each clip is edited to work as a standalone moment that can be shared across platforms like LinkedIn, TikTok, Instagram and YouTube Shorts.
This means a single interview can provide weeks or even months of personal brand content.
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Many founders try recording content themselves, but it often feels unnatural.
Speaking to a camera alone can make it difficult to articulate your best ideas.
Founder Sessions solve this by creating a structured interview environment, where thoughtful questions naturally uncover your insights, experiences and perspective.
The result is more authentic, engaging content that resonates with audiences.
We also leverage our network of thousands of women to help amplify your voice and reach.
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KNOWN Founder Sessions can be filmed in a cinematic studio setting or, for premium packages, at locations such as your workspace, home or another meaningful environment.
Each setting is designed to feel natural while maintaining a high-quality interview aesthetic.
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Founder Sessions are designed for:
• entrepreneurs building a personal brand
• founders who want to share their thinking online
• experts with valuable insights or frameworks
• leaders who want to grow their reach and authorityIf you're building something meaningful and want to share your perspective with a wider audience, this format helps capture your ideas naturally.
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Yes. KNOWN Founder Sessions include caption suggestions and social-ready video formats designed to work across platforms like LinkedIn and Instagram.
For founders who want additional support, extended packages can also include content strategy and distribution support.
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Most interviews take 60–90 minutes, depending on the format.
That single conversation typically produces dozens of valuable moments that can be shared as short-form video content over several months.
Our Premium Packages are filmed over multiple days and locations to gain deeper insights and more valuable sharable content.
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Editing timelines depend on the package selected, but most founders receive their content within 2–4 weeks.
Clips are delivered in formats optimised for LinkedIn, Instagram, TikTok and other social platforms.